@font-face {
  font-family: "SVN Poppins";
  src: url("assets/fonts/SVN-Poppins-Regular.woff2") format("woff2");
  font-style: normal;
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: "SVN Poppins";
  src: url("assets/fonts/SVN-Poppins-Medium.woff2") format("woff2");
  font-style: normal;
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: "SVN Poppins";
  src: url("assets/fonts/SVN-Poppins-SemiBold.woff2") format("woff2");
  font-style: normal;
  font-weight: 600;
  font-display: swap;
}

@font-face {
  font-family: "SVN Poppins";
  src: url("assets/fonts/SVN-Poppins-Bold.woff2") format("woff2");
  font-style: normal;
  font-weight: 700;
  font-display: swap;
}

:root {
  color-scheme: dark;
  --bg: #120d0b;
  --bg-deep: #090706;
  --bg-warm: #1b0f0d;
  --surface: #1d1210;
  --surface-raised: #281713;
  --ink: #f7eee7;
  --muted: #c9b5aa;
  --muted-strong: #dfcbc0;
  --accent: #f0b28c;
  --accent-strong: #d8745c;
  --merlot: #6e2d2d;
  --ember: #b54e36;
  --olive: #515039;
  --smoke: #77716b;
  --line: rgba(247, 238, 231, 0.16);
  --line-strong: rgba(240, 178, 140, 0.34);
  --shadow: 0 24px 70px rgba(0, 0, 0, 0.42);
  /* Iowan Old Style lacks several Vietnamese glyphs, which made accented
     characters fall back to a mismatched font inside display headings. */
  --display: Georgia, "Times New Roman", "Noto Serif", serif;
  --sans: "SVN Poppins", "Helvetica Neue", Arial, sans-serif;
  --header-height: 82px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  background: var(--bg);
  scroll-behavior: smooth;
  scroll-padding-top: calc(var(--header-height) + 86px);
}

body {
  min-width: 320px;
  margin: 0;
  overflow-x: clip;
  background:
    radial-gradient(circle at 74% 10%, rgba(110, 45, 45, 0.18), transparent 24rem),
    linear-gradient(180deg, #120d0b 0%, #160d0b 52%, #0d0908 100%);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.7;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: 80;
  pointer-events: none;
  opacity: 0.045;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.92' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.75'/%3E%3C/svg%3E");
  mix-blend-mode: soft-light;
}

body.is-lightbox-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input,
textarea,
select {
  font: inherit;
}

button {
  color: inherit;
}

h1,
h2,
h3,
h4,
p,
figure,
blockquote {
  margin: 0;
}

h1,
h2,
h3,
h4 {
  text-wrap: balance;
}

ul,
ol {
  margin: 0;
  padding: 0;
}

::selection {
  background: var(--accent);
  color: #25120e;
}

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 5px;
}

.skip-link {
  position: fixed;
  top: 10px;
  left: 10px;
  z-index: 200;
  padding: 10px 16px;
  border-radius: 999px;
  background: var(--accent);
  color: #21100d;
  font-size: 0.78rem;
  font-weight: 700;
  transform: translateY(-150%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.page-width {
  width: min(100% - 48px, 1280px);
  margin-inline: auto;
}

.section {
  position: relative;
  padding-block: clamp(100px, 10vw, 160px);
  scroll-margin-top: calc(var(--header-height) + 86px);
}

.kicker {
  color: var(--accent);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  line-height: 1.5;
  text-transform: uppercase;
}

.section-heading {
  max-width: 960px;
  margin-bottom: clamp(52px, 7vw, 92px);
}

.section-heading--split {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(320px, 0.7fr);
  gap: clamp(36px, 8vw, 120px);
  align-items: end;
  max-width: none;
}

.section-heading .kicker {
  margin-bottom: 20px;
}

.section-heading h2 {
  max-width: 12ch;
  font-family: var(--display);
  font-size: clamp(3rem, 6.2vw, 6.2rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.94;
}

.section-lead {
  max-width: 680px;
  color: var(--muted);
  font-size: clamp(1rem, 1.25vw, 1.16rem);
  line-height: 1.85;
}

.button {
  display: inline-flex;
  min-height: 50px;
  align-items: center;
  justify-content: center;
  gap: 18px;
  padding: 14px 22px;
  border: 1px solid var(--accent);
  border-radius: 999px;
  background: var(--accent);
  color: #24120e;
  font-size: 0.76rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  line-height: 1.2;
  text-transform: uppercase;
  transition: background 220ms ease, color 220ms ease, transform 220ms ease, box-shadow 220ms ease;
}

.button:hover,
.button:focus-visible {
  background: var(--ink);
  color: #24120e;
  box-shadow: 0 12px 36px rgba(240, 178, 140, 0.2);
  transform: translateY(-2px);
}

/* Header */
.site-header {
  position: fixed;
  top: 18px;
  left: 0;
  z-index: 60;
  width: 100%;
  padding-inline: 20px;
  pointer-events: none;
}

.site-header__inner {
  display: flex;
  width: min(100%, 1320px);
  min-height: var(--header-height);
  margin-inline: auto;
  padding: 10px 14px 10px 12px;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  border: 1px solid transparent;
  border-radius: 999px;
  background: rgba(10, 7, 6, 0.32);
  transition: background 260ms ease, border-color 260ms ease, box-shadow 260ms ease, min-height 260ms ease;
  pointer-events: auto;
}

.site-header.is-scrolled .site-header__inner {
  min-height: 62px;
  border-color: var(--line);
  background: rgba(15, 10, 9, 0.86);
  box-shadow: 0 18px 52px rgba(0, 0, 0, 0.28);
  -webkit-backdrop-filter: blur(18px);
  backdrop-filter: blur(18px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  color: var(--ink);
}

.brand img {
  width: 38px;
  height: 38px;
  border-radius: 50%;
}

.brand__copy {
  display: grid;
  gap: 1px;
  line-height: 1;
}

.brand__copy strong {
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.brand__copy small {
  color: var(--muted);
  font-size: 0.55rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(18px, 3vw, 36px);
}

.site-nav a {
  color: var(--muted-strong);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  transition: color 180ms ease;
}

.site-nav a:hover,
.site-nav a:focus-visible {
  color: var(--ink);
}

.site-nav .site-nav__cta {
  padding: 11px 16px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  color: var(--ink);
}

/* Hero */
.hero {
  position: relative;
  min-height: max(780px, 100svh);
  overflow: hidden;
  isolation: isolate;
}

.hero__media,
.hero__shade,
.hero__frame {
  position: absolute;
  inset: 0;
}

.hero__media {
  z-index: -3;
}

.hero__media img {
  width: 100%;
  height: 112%;
  object-fit: cover;
  object-position: 50% 45%;
  filter: saturate(0.84) contrast(1.04) brightness(0.85);
  transform: translate3d(0, var(--hero-shift, -3%), 0) scale(1.035);
  will-change: transform;
}

.hero__shade {
  z-index: -2;
  background:
    linear-gradient(90deg, rgba(8, 6, 5, 0.9) 0%, rgba(9, 6, 5, 0.66) 44%, rgba(9, 6, 5, 0.16) 78%),
    linear-gradient(180deg, rgba(8, 6, 5, 0.64) 0%, transparent 30%, rgba(8, 6, 5, 0.12) 58%, rgba(8, 6, 5, 0.96) 100%),
    radial-gradient(circle at 78% 36%, transparent 0 13rem, rgba(9, 6, 5, 0.16) 34rem);
}

.hero__frame {
  z-index: -1;
  inset: 28px;
  border: 1px solid rgba(247, 238, 231, 0.25);
  pointer-events: none;
}

.hero__frame::before,
.hero__frame::after {
  content: "";
  position: absolute;
  width: 72px;
  height: 72px;
  border-color: var(--accent);
  opacity: 0.82;
}

.hero__frame::before {
  top: -1px;
  left: -1px;
  border-top: 2px solid;
  border-left: 2px solid;
}

.hero__frame::after {
  right: -1px;
  bottom: -1px;
  border-right: 2px solid;
  border-bottom: 2px solid;
}

.hero__content {
  position: relative;
  z-index: 2;
  display: flex;
  min-height: max(780px, 100svh);
  padding-top: clamp(142px, 16vh, 190px);
  padding-bottom: 210px;
  flex-direction: column;
  align-items: flex-start;
  justify-content: center;
}

.hero__kicker {
  margin-bottom: 24px;
}

.hero__title-wrap {
  display: flex;
  align-items: flex-end;
  gap: clamp(20px, 3vw, 44px);
}

.hero h1 {
  font-family: var(--display);
  font-size: clamp(6rem, 13vw, 12.5rem);
  font-weight: 400;
  letter-spacing: -0.075em;
  line-height: 0.72;
  text-shadow: 0 12px 40px rgba(0, 0, 0, 0.38);
}

.hero__phonetic {
  max-width: 16ch;
  padding-bottom: 3px;
  color: var(--muted-strong);
  font-family: var(--display);
  font-size: clamp(1rem, 1.4vw, 1.25rem);
  font-style: italic;
  line-height: 1.3;
}

.hero__statement {
  margin-top: clamp(42px, 7vh, 72px);
  font-family: var(--display);
  font-size: clamp(2.1rem, 4.3vw, 4.4rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 0.96;
}

.hero__intro {
  max-width: 550px;
  margin-top: 25px;
  color: var(--muted-strong);
  font-size: clamp(0.96rem, 1.15vw, 1.08rem);
}

.hero__meta {
  position: absolute;
  right: 0;
  bottom: 36px;
  left: 0;
  z-index: 3;
  display: grid;
  grid-template-columns: 1fr 1fr 1.35fr 0.8fr;
  border-top: 1px solid rgba(247, 238, 231, 0.22);
}

.hero__meta > div {
  min-width: 0;
  padding: 19px 22px 0 0;
}

.hero__meta > div + div {
  padding-left: 22px;
  border-left: 1px solid rgba(247, 238, 231, 0.18);
}

.hero__meta span,
.hero__meta strong {
  display: block;
}

.hero__meta span {
  margin-bottom: 5px;
  color: var(--accent);
  font-size: 0.61rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.hero__meta strong {
  overflow: hidden;
  color: var(--ink);
  font-size: 0.78rem;
  font-weight: 500;
  text-overflow: ellipsis;
  white-space: nowrap;
}

.hero__scroll {
  position: absolute;
  right: 43px;
  bottom: 172px;
  z-index: 3;
  display: grid;
  gap: 12px;
  justify-items: center;
  color: var(--muted-strong);
  font-size: 0.58rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  writing-mode: vertical-rl;
}

.hero__scroll i {
  width: 1px;
  height: 54px;
  background: linear-gradient(var(--accent) 50%, transparent 50%);
  background-size: 100% 200%;
  animation: scroll-line 1.8s ease-in-out infinite;
}

@keyframes scroll-line {
  0% { background-position: 0 100%; }
  50%, 100% { background-position: 0 0; }
}

/* Chapter navigation */
.chapter-nav {
  position: sticky;
  top: 96px;
  z-index: 40;
  border-bottom: 1px solid var(--line);
  background: rgba(13, 9, 8, 0.9);
  -webkit-backdrop-filter: blur(16px);
  backdrop-filter: blur(16px);
}

.chapter-nav__inner {
  display: flex;
  min-height: 58px;
  align-items: center;
  gap: 28px;
  overflow-x: auto;
  scrollbar-width: none;
}

.chapter-nav__inner::-webkit-scrollbar {
  display: none;
}

.chapter-nav a {
  position: relative;
  flex: 0 0 auto;
  color: #bca89d;
  font-size: 0.62rem;
  font-weight: 600;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  transition: color 180ms ease;
}

.chapter-nav a::after {
  content: "";
  position: absolute;
  right: 0;
  bottom: -18px;
  left: 0;
  height: 1px;
  background: var(--accent);
  transform: scaleX(0);
  transition: transform 220ms ease;
}

.chapter-nav a:hover,
.chapter-nav a:focus-visible,
.chapter-nav a.is-active {
  color: var(--ink);
}

.chapter-nav a.is-active::after {
  transform: scaleX(1);
}

.chapter-nav__progress {
  position: absolute;
  right: 0;
  bottom: -1px;
  left: 0;
  width: var(--scroll-progress, 0%);
  height: 1px;
  background: var(--accent);
  transition: width 80ms linear;
}

/* Brief */
.brief {
  background:
    radial-gradient(circle at 12% 45%, rgba(110, 45, 45, 0.16), transparent 25rem),
    var(--bg);
}

.brief__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.brief__card {
  position: relative;
  min-height: 390px;
  padding: clamp(30px, 4.2vw, 58px);
  overflow: hidden;
  border: 1px solid var(--line);
  background:
    linear-gradient(145deg, rgba(255, 255, 255, 0.025), transparent 52%),
    rgba(255, 255, 255, 0.018);
}

.brief__card--accent {
  border-color: rgba(240, 178, 140, 0.28);
  background:
    radial-gradient(circle at 88% 18%, rgba(216, 116, 92, 0.23), transparent 19rem),
    linear-gradient(145deg, rgba(110, 45, 45, 0.34), rgba(29, 18, 16, 0.88));
}

.brief__number {
  position: absolute;
  right: 28px;
  top: 9px;
  color: rgba(240, 178, 140, 0.1);
  font-family: var(--display);
  font-size: clamp(7rem, 14vw, 13rem);
  line-height: 1;
}

.brief__card .kicker {
  margin-bottom: 52px;
}

.brief__card h3 {
  position: relative;
  max-width: 17ch;
  margin-bottom: 26px;
  font-family: var(--display);
  font-size: clamp(1.8rem, 3vw, 3rem);
  font-weight: 400;
  letter-spacing: -0.035em;
  line-height: 1.08;
}

.brief__card > p:last-child {
  position: relative;
  max-width: 52ch;
  color: var(--muted);
}

.manifesto {
  display: grid;
  max-width: 1050px;
  margin: clamp(78px, 10vw, 150px) auto 0;
  grid-template-columns: auto 1fr;
  gap: 20px;
  align-items: start;
}

.manifesto > span {
  color: var(--accent);
  font-family: var(--display);
  font-size: clamp(4rem, 8vw, 8rem);
  line-height: 0.7;
}

.manifesto p {
  font-family: var(--display);
  font-size: clamp(2.6rem, 5vw, 5.2rem);
  font-style: italic;
  letter-spacing: -0.045em;
  line-height: 1.04;
}

/* Mood */
.mood {
  padding-bottom: 0;
  overflow: hidden;
  background: var(--bg-deep);
}

.mood .section-heading {
  margin-bottom: 80px;
}

.mood-strip {
  display: grid;
  height: min(760px, 72vw);
  min-height: 560px;
  grid-template-columns: minmax(0, 1.1fr) minmax(240px, 0.7fr) minmax(0, 1.1fr);
  gap: 1px;
  background: var(--line);
}

.mood-frame {
  position: relative;
  min-width: 0;
  overflow: hidden;
  background: #0c0908;
}

.mood-frame::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 48%, rgba(8, 6, 5, 0.86));
  pointer-events: none;
}

.mood-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.84) contrast(1.05);
  transition: transform 900ms cubic-bezier(0.2, 0.7, 0.2, 1), filter 600ms ease;
}

.mood-frame--space img { object-position: 54% center; }
.mood-frame--food img { object-position: center 48%; }
.mood-frame--music img { object-position: 54% center; }

.mood-frame:hover img {
  filter: saturate(1) contrast(1.02);
  transform: scale(1.035);
}

.mood-frame figcaption {
  position: absolute;
  right: 28px;
  bottom: 28px;
  left: 28px;
  z-index: 2;
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  gap: 16px;
}

.mood-frame figcaption span {
  color: var(--accent);
  font-size: 0.65rem;
  letter-spacing: 0.15em;
}

.mood-frame figcaption strong {
  font-family: var(--display);
  font-size: clamp(1.25rem, 2vw, 2rem);
  font-weight: 400;
  letter-spacing: -0.02em;
}

.mood-notes {
  display: grid;
  padding-block: 52px 72px;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-bottom: 1px solid var(--line);
}

.mood-notes article {
  padding-right: 28px;
}

.mood-notes article + article {
  padding-left: 28px;
  border-left: 1px solid var(--line);
}

.mood-notes span {
  display: block;
  margin-bottom: 10px;
  color: var(--accent);
  font-size: 0.64rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.mood-notes p {
  color: var(--muted);
  font-size: 0.86rem;
  line-height: 1.7;
}

/* Content system */
.content-system {
  background:
    radial-gradient(circle at 85% 20%, rgba(181, 78, 54, 0.11), transparent 28rem),
    var(--bg);
}

.pillar-list {
  border-top: 1px solid var(--line);
}

.pillar {
  display: grid;
  min-height: 190px;
  padding-block: 34px;
  grid-template-columns: 0.2fr minmax(260px, 0.75fr) minmax(300px, 1fr);
  gap: 38px;
  align-items: center;
  border-bottom: 1px solid var(--line);
  transition: background 220ms ease, padding-inline 220ms ease;
}

.pillar:hover {
  padding-inline: 24px;
  background: rgba(255, 255, 255, 0.025);
}

.pillar__index {
  color: var(--accent);
  font-family: var(--display);
  font-size: 2.2rem;
}

.pillar .kicker {
  margin-bottom: 9px;
}

.pillar h3 {
  font-family: var(--display);
  font-size: clamp(1.8rem, 3vw, 3rem);
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1.08;
}

.pillar > p {
  max-width: 54ch;
  color: var(--muted);
}

/* Scope */
.scope {
  overflow: hidden;
  background:
    linear-gradient(100deg, rgba(110, 45, 45, 0.19), transparent 42%),
    #0d0908;
}

.scope::after {
  content: "XI NÊ";
  position: absolute;
  right: -0.06em;
  bottom: -0.25em;
  color: rgba(247, 238, 231, 0.025);
  font-family: var(--display);
  font-size: min(26vw, 24rem);
  letter-spacing: -0.08em;
  line-height: 1;
  pointer-events: none;
}

.scope__grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.scope-panel {
  min-height: 500px;
  padding: clamp(34px, 5vw, 68px);
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.018);
}

.scope-panel--warm {
  border-color: rgba(240, 178, 140, 0.25);
  background:
    radial-gradient(circle at 100% 0%, rgba(181, 78, 54, 0.24), transparent 24rem),
    rgba(55, 25, 21, 0.52);
}

.scope-panel h3 {
  max-width: 15ch;
  margin: 22px 0 52px;
  font-family: var(--display);
  font-size: clamp(2rem, 3.5vw, 3.6rem);
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1.02;
}

.scope-panel ul {
  display: grid;
  gap: 0;
  list-style: none;
}

.scope-panel li {
  position: relative;
  padding: 18px 0 18px 28px;
  border-top: 1px solid var(--line);
  color: var(--muted-strong);
}

.scope-panel li::before {
  content: "";
  position: absolute;
  top: 29px;
  left: 2px;
  width: 8px;
  height: 8px;
  border: 1px solid var(--accent);
  border-radius: 50%;
}

/* Asset architecture */
.architecture {
  padding-bottom: 0;
  background: var(--bg);
}

.visual-chapter {
  position: relative;
  padding-block: clamp(92px, 10vw, 150px);
  border-top: 1px solid var(--line);
  scroll-margin-top: calc(var(--header-height) + 86px);
}

.visual-chapter__head {
  display: grid;
  margin-bottom: clamp(50px, 7vw, 90px);
  grid-template-columns: 0.58fr 1fr;
  gap: clamp(36px, 8vw, 130px);
  align-items: start;
}

.visual-chapter__head > div:first-child {
  display: flex;
  align-items: baseline;
  gap: 22px;
}

.chapter-number {
  color: var(--accent);
  font-family: var(--display);
  font-size: 2.2rem;
}

.visual-chapter__head h3 {
  max-width: 16ch;
  margin-bottom: 24px;
  font-family: var(--display);
  font-size: clamp(2.5rem, 5vw, 5rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.98;
}

.visual-chapter__head > div:last-child > p {
  max-width: 61ch;
  color: var(--muted);
}

.visual-chapter--environment {
  background:
    radial-gradient(circle at 12% 10%, rgba(81, 80, 57, 0.17), transparent 26rem),
    #0e0b09;
}

.visual-chapter--appetite {
  background:
    radial-gradient(circle at 90% 18%, rgba(110, 45, 45, 0.22), transparent 30rem),
    #170e0c;
}

.visual-chapter--campaign {
  background: #0c0908;
}

.media-grid {
  position: relative;
}

.media-card {
  position: relative;
  display: block;
  min-width: 0;
  min-height: 0;
  padding: 0;
  overflow: hidden;
  border: 0;
  border-radius: 0;
  background: #080605;
  box-shadow: none;
  cursor: zoom-in;
}

.media-card::after {
  content: "";
  position: absolute;
  inset: 0;
  border: 1px solid rgba(247, 238, 231, 0.12);
  background: linear-gradient(180deg, transparent 64%, rgba(7, 5, 4, 0.72));
  pointer-events: none;
  transition: border-color 250ms ease, background 250ms ease;
}

.media-card:hover::after,
.media-card:focus-visible::after {
  border-color: rgba(240, 178, 140, 0.65);
  background: linear-gradient(180deg, transparent 55%, rgba(7, 5, 4, 0.7));
}

.media-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 800ms cubic-bezier(0.2, 0.7, 0.2, 1), filter 450ms ease;
}

.media-card:hover img,
.media-card:focus-visible img {
  filter: saturate(1.04) brightness(1.02);
  transform: scale(1.025);
}

.media-card__label {
  position: absolute;
  right: 18px;
  bottom: 16px;
  left: 18px;
  z-index: 2;
  color: var(--ink);
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-align: left;
  text-transform: uppercase;
  pointer-events: none;
}

.environment-grid {
  display: grid;
  width: min(100% - 32px, 1500px);
  margin-inline: auto;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-auto-rows: clamp(220px, 19vw, 300px);
  gap: 8px;
}

.environment-grid > .media-card { grid-column: span 4; }
.environment-grid__lead { grid-column: span 8 !important; grid-row: span 2; }
.environment-grid__wide { grid-column: span 8 !important; }

.appetite-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-template-rows: clamp(520px, 49vw, 680px) clamp(330px, 31vw, 430px);
  gap: 8px;
}

.appetite-grid > .media-card {
  grid-column: span 3;
}

.appetite-grid__feature {
  grid-column: span 6 !important;
}

.appetite-grid > .media-card:nth-child(n + 4) {
  grid-row: 2;
}

.campaign-proof {
  display: grid;
  gap: 24px;
}

.campaign-case {
  display: grid;
  padding: clamp(24px, 4vw, 52px);
  grid-template-columns: minmax(280px, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(32px, 6vw, 86px);
  border: 1px solid var(--line);
  background:
    radial-gradient(circle at 85% 30%, rgba(81, 80, 57, 0.18), transparent 28rem),
    var(--surface);
}

.campaign-case__copy {
  align-self: center;
}

.campaign-case__tags {
  display: flex;
  margin-bottom: 42px;
  flex-wrap: wrap;
  gap: 8px;
}

.campaign-case__tags span {
  padding: 7px 11px;
  border: 1px solid var(--line-strong);
  border-radius: 999px;
  color: var(--muted-strong);
  font-size: 0.6rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.campaign-case__copy h4 {
  margin: 15px 0 25px;
  font-family: var(--display);
  font-size: clamp(2.5rem, 4.2vw, 4.5rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.96;
}

.campaign-case__copy > p:last-child {
  max-width: 47ch;
  color: var(--muted);
}

.campaign-case__gallery {
  display: grid;
  min-height: 660px;
  grid-template-columns: 1.14fr 1fr;
  grid-template-rows: repeat(3, 1fr);
  gap: 8px;
}

.campaign-case__poster {
  grid-row: 1 / 4;
}

.campaign-case__poster img {
  object-fit: cover;
  background: #21150f;
}

.campaign-case--music {
  grid-template-columns: minmax(280px, 0.85fr) minmax(280px, 0.65fr);
  justify-content: space-between;
  background:
    radial-gradient(circle at 90% 20%, rgba(181, 78, 54, 0.2), transparent 25rem),
    var(--surface);
}

.campaign-case__event-frame {
  width: min(100%, 650px);
  aspect-ratio: 3 / 2;
  justify-self: end;
}

/* Deliverables */
.deliverables {
  background:
    linear-gradient(120deg, rgba(110, 45, 45, 0.13), transparent 42%),
    var(--bg);
}

.deliverables__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}

.deliverable-column {
  padding: clamp(30px, 4.5vw, 60px);
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.018);
}

.deliverable-column > .kicker {
  margin-bottom: 40px;
}

.deliverable-column ol {
  list-style: none;
}

.deliverable-column li {
  display: grid;
  min-height: 104px;
  padding-block: 22px;
  grid-template-columns: 42px 1fr;
  grid-template-rows: auto auto;
  column-gap: 18px;
  align-items: baseline;
  border-top: 1px solid var(--line);
}

.deliverable-column li > span {
  grid-row: 1 / 3;
  color: var(--accent);
  font-family: var(--display);
  font-size: 1.25rem;
}

.deliverable-column li strong {
  font-family: var(--display);
  font-size: clamp(1.3rem, 2vw, 1.8rem);
  font-weight: 400;
  letter-spacing: -0.025em;
}

.deliverable-column li small {
  color: var(--muted);
  font-size: 0.77rem;
}

/* Operational impact */
.impact {
  overflow: hidden;
  background:
    radial-gradient(circle at 84% 14%, rgba(216, 116, 92, 0.18), transparent 27rem),
    linear-gradient(120deg, rgba(110, 45, 45, 0.14), transparent 50%),
    var(--surface);
}

.impact__proof {
  display: grid;
  grid-template-columns: minmax(0, 0.76fr) minmax(0, 1.24fr);
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.012);
}

.impact__role {
  display: flex;
  min-height: 420px;
  padding: clamp(30px, 4.5vw, 60px);
  flex-direction: column;
  border-right: 1px solid var(--line);
  background:
    radial-gradient(circle at 15% 15%, rgba(110, 45, 45, 0.34), transparent 23rem),
    rgba(255, 255, 255, 0.012);
}

.impact__role h3 {
  max-width: 13ch;
  margin: 24px 0 auto;
  font-family: var(--display);
  font-size: clamp(2.15rem, 3.6vw, 3.8rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 1.02;
}

.impact__role > p:last-child {
  max-width: 46ch;
  margin-top: 42px;
  color: var(--muted);
  font-size: 0.88rem;
  line-height: 1.75;
}

.impact__metrics {
  display: grid;
  margin: 0;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.impact-metric {
  display: flex;
  min-height: 420px;
  padding: clamp(26px, 3.3vw, 48px);
  flex-direction: column;
  justify-content: flex-end;
  background: rgba(255, 255, 255, 0.008);
}

.impact-metric + .impact-metric {
  border-left: 1px solid var(--line);
}

.impact-metric--accent {
  background:
    linear-gradient(180deg, rgba(216, 116, 92, 0.14), rgba(255, 255, 255, 0.012) 68%),
    rgba(255, 255, 255, 0.008);
}

.impact-metric dt {
  margin-bottom: 19px;
  font-family: var(--display);
  font-size: clamp(3rem, 4.6vw, 5.25rem);
  font-weight: 400;
  letter-spacing: -0.07em;
  line-height: 0.88;
  white-space: nowrap;
}

.impact-metric sup {
  position: relative;
  top: -0.74em;
  margin-left: 0.05em;
  font-family: var(--sans);
  font-size: 0.28em;
  font-weight: 600;
  letter-spacing: 0;
}

.impact-metric dd {
  margin: 0;
  color: var(--muted-strong);
  font-size: 0.78rem;
  line-height: 1.58;
}

.impact__activations {
  display: grid;
  margin-top: 18px;
  grid-template-columns: minmax(0, 1.16fr) repeat(3, minmax(0, 1fr));
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.012);
}

.impact__activations-intro,
.impact-activation {
  min-height: 266px;
  padding: clamp(25px, 3vw, 40px);
}

.impact__activations-intro {
  border-right: 1px solid var(--line);
  background: rgba(110, 45, 45, 0.12);
}

.impact__activations-intro > .kicker {
  margin-bottom: 26px;
}

.impact__activations-intro > p:last-child {
  max-width: 32ch;
  color: var(--muted);
  font-size: 0.82rem;
  line-height: 1.7;
}

.impact-activation {
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--line);
}

.impact-activation:last-child {
  border-right: 0;
}

.impact-activation > span {
  color: var(--accent);
  font-family: var(--display);
  font-size: 1.15rem;
}

.impact-activation h3 {
  margin: auto 0 15px;
  font-family: var(--display);
  font-size: clamp(1.55rem, 2.1vw, 2.25rem);
  font-weight: 400;
  letter-spacing: -0.03em;
  line-height: 1.04;
}

.impact-activation p {
  color: var(--muted);
  font-size: 0.77rem;
  line-height: 1.68;
}

.impact__note {
  max-width: 82ch;
  margin-top: 16px;
  color: var(--muted);
  font-size: 0.72rem;
  line-height: 1.68;
}

/* Selected frames */
.selected-frames {
  background: var(--bg-deep);
}

.selected-frames .section-heading {
  margin-inline: auto;
  text-align: center;
}

.selected-frames .section-heading h2,
.selected-frames .section-lead {
  margin-inline: auto;
}

.nights-grid {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-auto-rows: clamp(220px, 19vw, 300px);
  gap: 8px;
}

.nights-grid > .media-card { grid-column: span 4; }
.nights-grid__portrait { grid-column: 1 / 5 !important; grid-row: 1 / 3; }
.nights-grid__lead { grid-column: 5 / 13 !important; }
.nights-grid__wide { grid-column: 1 / 9 !important; }
.nights-grid > .media-card:nth-child(6) { grid-column: 9 / 13; }
.nights-grid > .media-card:nth-child(7) { grid-column: 1 / 13; }

/* Visual language */
.language {
  background:
    radial-gradient(circle at 12% 30%, rgba(81, 80, 57, 0.14), transparent 28rem),
    var(--bg);
}

.language-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line);
  border-left: 1px solid var(--line);
}

.language-card {
  display: flex;
  min-height: 360px;
  padding: clamp(25px, 3vw, 38px);
  flex-direction: column;
  border-right: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.015);
}

.language-card > span {
  color: var(--accent);
  font-size: 0.63rem;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}

.language-card h3 {
  margin: auto 0 24px;
  font-family: var(--display);
  font-size: clamp(1.75rem, 2.5vw, 2.7rem);
  font-weight: 400;
  letter-spacing: -0.035em;
  line-height: 1.03;
}

.language-card p {
  color: var(--muted);
  font-size: 0.82rem;
  line-height: 1.7;
}

.swatches {
  display: grid;
  height: 36px;
  margin-top: 8px;
  grid-template-columns: repeat(4, 1fr);
}

.swatches b:nth-child(1) { background: var(--merlot); }
.swatches b:nth-child(2) { background: var(--ember); }
.swatches b:nth-child(3) { background: var(--olive); }
.swatches b:nth-child(4) { background: var(--smoke); }

.why-it-matters {
  display: grid;
  margin-top: clamp(90px, 12vw, 170px);
  padding-top: 42px;
  grid-template-columns: 0.42fr 1fr;
  gap: clamp(40px, 8vw, 130px);
  border-top: 1px solid var(--line-strong);
}

.why-it-matters h3 {
  max-width: 23ch;
  margin-bottom: 30px;
  font-family: var(--display);
  font-size: clamp(2.4rem, 4.5vw, 4.7rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 1.02;
}

.why-it-matters > div > p {
  max-width: 66ch;
  color: var(--muted);
}

/* CTA and next case */
.case-cta {
  position: relative;
  display: grid;
  min-height: min(820px, 86svh);
  overflow: hidden;
  place-items: center;
  isolation: isolate;
}

.case-cta__media,
.case-cta__shade {
  position: absolute;
  inset: 0;
}

.case-cta__media {
  z-index: -2;
}

.case-cta__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.72) brightness(0.7);
}

.case-cta__shade {
  z-index: -1;
  background:
    linear-gradient(90deg, rgba(8, 6, 5, 0.9), rgba(8, 6, 5, 0.48) 65%, rgba(8, 6, 5, 0.72)),
    linear-gradient(180deg, rgba(8, 6, 5, 0.22), rgba(8, 6, 5, 0.76));
}

.case-cta__content h2 {
  max-width: 10ch;
  margin: 28px 0;
  font-family: var(--display);
  font-size: clamp(3.8rem, 8vw, 8rem);
  font-weight: 400;
  letter-spacing: -0.06em;
  line-height: 0.9;
}

.case-cta__content > p:not(.kicker) {
  max-width: 560px;
  margin-bottom: 36px;
  color: var(--muted-strong);
}

.next-case {
  padding-block: clamp(78px, 8vw, 120px);
  background: #090706;
}

.next-case__inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: end;
}

.next-case h2 {
  margin: 12px 0 16px;
  font-family: var(--display);
  font-size: clamp(3rem, 6vw, 6rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.92;
}

.next-case p:not(.kicker) {
  max-width: 570px;
  color: var(--muted);
}

.next-case__actions {
  display: flex;
  align-items: center;
  gap: 24px;
}

.text-link {
  padding-block: 8px;
  border-bottom: 1px solid var(--line-strong);
  color: var(--muted-strong);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.site-footer {
  padding-block: 42px;
  border-top: 1px solid var(--line);
  background: #070504;
}

.site-footer__inner {
  display: grid;
  grid-template-columns: 1fr 1fr auto;
  gap: 32px;
  align-items: center;
}

.site-footer p {
  color: var(--muted);
  font-size: 0.76rem;
  text-align: center;
}

.site-footer__inner > div {
  display: flex;
  justify-content: flex-end;
  gap: 20px;
}

.site-footer__inner > div a {
  color: var(--muted-strong);
  font-size: 0.72rem;
}

/* Lightbox */
.lightbox {
  width: 100vw;
  max-width: none;
  height: 100dvh;
  max-height: none;
  margin: 0;
  padding: 0;
  overflow: hidden;
  border: 0;
  background: transparent;
  color: var(--ink);
}

.lightbox::backdrop {
  background: rgba(4, 3, 3, 0.94);
  -webkit-backdrop-filter: blur(14px);
  backdrop-filter: blur(14px);
}

.lightbox__backdrop {
  position: absolute;
  inset: 0;
}

.lightbox__panel {
  position: relative;
  z-index: 1;
  display: grid;
  width: 100%;
  height: 100%;
  padding: 36px clamp(60px, 8vw, 130px);
  grid-template-columns: auto minmax(0, 1fr) auto;
  gap: 26px;
  align-items: center;
}

.lightbox figure {
  display: grid;
  max-height: calc(100dvh - 72px);
  min-height: 0;
  justify-items: center;
}

.lightbox figure img {
  width: auto;
  max-width: 100%;
  height: auto;
  max-height: calc(100dvh - 132px);
  object-fit: contain;
  box-shadow: var(--shadow);
}

.lightbox figcaption {
  display: flex;
  width: min(100%, 920px);
  padding-top: 13px;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  color: var(--muted-strong);
  font-size: 0.76rem;
}

.lightbox figcaption small {
  color: var(--accent);
  letter-spacing: 0.12em;
}

.lightbox__close,
.lightbox__nav {
  display: grid;
  width: 48px;
  height: 48px;
  padding: 0;
  border: 1px solid var(--line-strong);
  border-radius: 50%;
  background: rgba(18, 13, 11, 0.72);
  color: var(--ink);
  cursor: pointer;
  place-items: center;
  transition: background 180ms ease, color 180ms ease;
}

.lightbox__close:hover,
.lightbox__nav:hover,
.lightbox__close:focus-visible,
.lightbox__nav:focus-visible {
  background: var(--accent);
  color: #21100d;
}

.lightbox__close {
  position: absolute;
  top: 24px;
  right: 24px;
  z-index: 3;
  font-size: 1.5rem;
}

.lightbox__nav {
  font-size: 1.2rem;
}

/* Progressive enhancement */
.reveal-ready .reveal {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 800ms cubic-bezier(0.2, 0.75, 0.2, 1), transform 800ms cubic-bezier(0.2, 0.75, 0.2, 1);
}

.reveal-ready .reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

/* Responsive */
@media (max-width: 1100px) {
  .hero__meta {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .hero__meta > div {
    padding-top: 13px;
    border-top: 1px solid rgba(247, 238, 231, 0.12);
  }

  .hero__meta > div:nth-child(odd) {
    padding-left: 0;
    border-left: 0;
  }

  .chapter-nav {
    top: 86px;
  }

  .mood-notes {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .mood-notes article:nth-child(3) {
    padding-left: 0;
    border-left: 0;
  }

  .mood-notes article:nth-child(n + 3) {
    padding-top: 28px;
    border-top: 1px solid var(--line);
  }

  .pillar {
    grid-template-columns: 0.15fr minmax(240px, 0.8fr) 1fr;
    gap: 24px;
  }

  .environment-grid {
    grid-auto-rows: 240px;
  }

  .appetite-grid {
    grid-template-rows: 540px 360px;
  }

  .campaign-case {
    grid-template-columns: 1fr;
  }

  .campaign-case__copy {
    display: grid;
    grid-template-columns: 0.75fr 1fr;
    column-gap: 40px;
  }

  .campaign-case__copy .campaign-case__tags,
  .campaign-case__copy .kicker {
    grid-column: 1;
  }

  .campaign-case__copy h4,
  .campaign-case__copy > p:last-child {
    grid-column: 2;
  }

  .campaign-case__copy h4 {
    grid-row: 1 / 3;
    margin-top: 0;
  }

  .campaign-case--music {
    grid-template-columns: minmax(0, 1fr) minmax(280px, 0.62fr);
  }

  .campaign-case--music .campaign-case__copy {
    display: block;
  }

  .language-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .impact__proof {
    grid-template-columns: 1fr;
  }

  .impact__role {
    min-height: 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .site-footer__inner {
    grid-template-columns: 1fr auto;
  }

  .site-footer p {
    display: none;
  }
}

@media (max-width: 840px) {
  :root {
    --header-height: 68px;
  }

  html {
    scroll-padding-top: 136px;
  }

  .page-width {
    width: min(100% - 36px, 720px);
  }

  .site-header {
    top: 10px;
    padding-inline: 10px;
  }

  .site-header__inner,
  .site-header.is-scrolled .site-header__inner {
    min-height: var(--header-height);
    padding: 7px 10px 7px 8px;
    border-color: var(--line);
    background: rgba(13, 9, 8, 0.86);
    -webkit-backdrop-filter: blur(16px);
    backdrop-filter: blur(16px);
  }

  .brand img {
    width: 34px;
    height: 34px;
  }

  .site-nav {
    gap: 15px;
  }

  .site-nav__secondary {
    display: none;
  }

  .site-nav .site-nav__cta {
    padding: 9px 12px;
  }

  .hero {
    min-height: max(820px, 100svh);
  }

  .hero__frame {
    inset: 12px;
  }

  .hero__media img {
    object-position: 58% center;
  }

  .hero__shade {
    background:
      linear-gradient(90deg, rgba(8, 6, 5, 0.86), rgba(8, 6, 5, 0.34) 75%),
      linear-gradient(180deg, rgba(8, 6, 5, 0.64), transparent 36%, rgba(8, 6, 5, 0.94) 88%);
  }

  .hero__content {
    min-height: max(820px, 100svh);
    padding-top: 118px;
    padding-bottom: 240px;
    justify-content: flex-start;
  }

  .hero__title-wrap {
    display: block;
  }

  .hero h1 {
    font-size: clamp(5.3rem, 21vw, 9rem);
    line-height: 0.78;
  }

  .hero__phonetic {
    margin-top: 15px;
    padding: 0;
  }

  .hero__statement {
    margin-top: 56px;
    font-size: clamp(2.45rem, 9vw, 4.1rem);
  }

  .hero__intro {
    max-width: 38ch;
  }

  .hero__meta {
    bottom: 30px;
  }

  .hero__meta > div {
    padding-right: 12px;
  }

  .hero__meta > div + div {
    padding-left: 12px;
  }

  .hero__meta strong {
    font-size: 0.69rem;
  }

  .hero__scroll {
    display: none;
  }

  .chapter-nav {
    top: 82px;
  }

  .chapter-nav__inner {
    width: 100%;
    padding-inline: 18px;
  }

  .section-heading--split,
  .visual-chapter__head,
  .why-it-matters {
    grid-template-columns: 1fr;
  }

  .section-heading--split {
    gap: 32px;
  }

  .section-heading h2 {
    font-size: clamp(3.2rem, 11vw, 5.2rem);
  }

  .brief__grid,
  .scope__grid,
  .deliverables__grid {
    grid-template-columns: 1fr;
  }

  .impact-metric {
    min-height: 340px;
  }

  .impact__activations {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .impact__activations-intro {
    min-height: 0;
    grid-column: 1 / -1;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .impact-activation:nth-child(3) {
    border-right: 0;
  }

  .impact-activation:nth-child(4) {
    grid-column: 1 / -1;
    border-top: 1px solid var(--line);
    border-right: 0;
  }

  .brief__card {
    min-height: 340px;
  }

  .mood-strip {
    height: auto;
    min-height: 0;
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .mood-frame {
    min-height: 54vw;
  }

  .mood-frame--space {
    grid-column: 1 / 3;
    min-height: 62vw;
  }

  .mood-frame figcaption {
    right: 18px;
    bottom: 18px;
    left: 18px;
  }

  .mood-frame figcaption {
    display: grid;
    justify-content: start;
  }

  .pillar {
    grid-template-columns: 54px 1fr;
  }

  .pillar > p {
    grid-column: 2;
  }

  .scope-panel {
    min-height: 0;
  }

  .visual-chapter__head {
    gap: 35px;
  }

  .environment-grid {
    width: min(100% - 24px, 720px);
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-auto-rows: 260px;
  }

  .environment-grid > .media-card,
  .environment-grid__lead,
  .environment-grid__wide {
    grid-column: span 1 !important;
    grid-row: span 1;
  }

  .environment-grid__lead,
  .environment-grid__wide {
    grid-column: 1 / 3 !important;
  }

  .appetite-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-template-rows: none;
    grid-auto-rows: 560px;
  }

  .appetite-grid > .media-card,
  .appetite-grid__feature {
    grid-column: span 1 !important;
    grid-row: auto !important;
  }

  .appetite-grid__feature {
    grid-column: 1 / 3 !important;
  }

  .campaign-case__copy {
    display: block;
  }

  .campaign-case__copy h4 {
    margin-top: 15px;
  }

  .campaign-case--music {
    grid-template-columns: 1fr;
  }

  .campaign-case__event-frame {
    justify-self: center;
  }

  .nights-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-auto-rows: 310px;
  }

  .nights-grid > .media-card,
  .nights-grid__portrait,
  .nights-grid__lead,
  .nights-grid__wide,
  .nights-grid > .media-card:nth-child(6),
  .nights-grid > .media-card:nth-child(7) {
    grid-column: span 1 !important;
    grid-row: span 1;
  }

  .nights-grid__portrait,
  .nights-grid__lead,
  .nights-grid__wide,
  .nights-grid > .media-card:nth-child(7) {
    grid-column: 1 / 3 !important;
  }

  .nights-grid__portrait {
    min-height: 640px;
  }

  .next-case__inner {
    grid-template-columns: 1fr;
  }

  .next-case__actions {
    justify-content: space-between;
  }

  .lightbox__panel {
    padding: 70px 18px 28px;
    grid-template-columns: 1fr 1fr;
    grid-template-rows: minmax(0, 1fr) auto;
    gap: 14px;
  }

  .lightbox figure {
    grid-column: 1 / 3;
  }

  .lightbox__nav {
    grid-row: 2;
  }

  .lightbox__nav--next {
    justify-self: end;
  }
}

@media (max-width: 560px) {
  .page-width {
    width: min(100% - 28px, 520px);
  }

  .brand__copy {
    display: none;
  }

  .site-nav > a:first-child {
    font-size: 0.6rem;
  }

  .hero {
    min-height: 900px;
  }

  .hero__content {
    min-height: 900px;
    padding-top: 120px;
    padding-bottom: 265px;
  }

  .hero__kicker {
    max-width: 26ch;
  }

  .hero h1 {
    font-size: min(29vw, 8.5rem);
  }

  .hero__statement {
    max-width: 10ch;
    font-size: clamp(2.55rem, 12vw, 3.9rem);
  }

  .hero__intro {
    font-size: 0.91rem;
  }

  .hero__meta {
    width: calc(100% - 52px);
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .hero__meta > div:nth-child(3),
  .hero__meta > div:nth-child(4) {
    display: none;
  }

  .hero__meta > div {
    padding-top: 15px;
  }

  .hero__meta strong {
    text-overflow: initial;
    white-space: normal;
  }

  .chapter-nav__inner {
    min-height: 52px;
    gap: 24px;
  }

  .chapter-nav a::after {
    bottom: -16px;
  }

  .section {
    padding-block: 94px;
  }

  .section-heading {
    margin-bottom: 48px;
  }

  .section-heading h2 {
    font-size: clamp(3rem, 14vw, 4.5rem);
  }

  .section-lead {
    font-size: 0.95rem;
  }

  .brief__card {
    padding: 28px;
  }

  .brief__card .kicker {
    margin-bottom: 42px;
  }

  .manifesto {
    gap: 8px;
  }

  .manifesto p {
    font-size: clamp(2.15rem, 10.5vw, 3.4rem);
  }

  .mood-strip {
    display: grid;
    grid-template-columns: 1fr;
  }

  .mood-frame,
  .mood-frame--space {
    min-height: 70svh;
    grid-column: auto;
  }

  .mood-frame--food {
    min-height: 82svh;
  }

  .mood-notes {
    grid-template-columns: 1fr;
  }

  .mood-notes article,
  .mood-notes article + article,
  .mood-notes article:nth-child(3) {
    padding: 22px 0;
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .pillar {
    padding-block: 30px;
    grid-template-columns: 40px 1fr;
    gap: 17px;
  }

  .pillar:hover {
    padding-inline: 0;
  }

  .pillar h3 {
    font-size: 2rem;
  }

  .scope-panel {
    padding: 28px;
  }

  .scope-panel h3 {
    margin-bottom: 35px;
  }

  .visual-chapter {
    padding-block: 86px;
  }

  .visual-chapter__head > div:first-child {
    gap: 14px;
  }

  .visual-chapter__head h3 {
    font-size: clamp(2.85rem, 13vw, 4rem);
  }

  .environment-grid {
    display: grid;
    width: calc(100% - 20px);
    grid-template-columns: 1fr;
    grid-auto-rows: auto;
  }

  .environment-grid > .media-card,
  .environment-grid__lead,
  .environment-grid__wide {
    width: 100%;
    aspect-ratio: 3 / 2;
    grid-column: auto !important;
  }

  .environment-grid > .media-card:nth-child(even) {
    width: 88%;
    margin-left: auto;
  }

  .appetite-grid {
    display: grid;
    grid-template-columns: 1fr;
    grid-auto-rows: auto;
    gap: 10px;
  }

  .appetite-grid > .media-card,
  .appetite-grid__feature {
    width: 88%;
    aspect-ratio: 2 / 3;
    grid-column: auto !important;
  }

  .appetite-grid > .media-card:nth-child(even) {
    margin-left: auto;
  }

  .appetite-grid > .media-card:nth-child(3n) {
    width: 100%;
  }

  .campaign-case {
    padding: 16px;
  }

  .campaign-case__copy {
    padding: 18px 10px 12px;
  }

  .campaign-case__tags {
    margin-bottom: 28px;
  }

  .campaign-case__gallery {
    min-height: 0;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    grid-template-rows: auto auto;
  }

  .campaign-case__poster {
    aspect-ratio: 2 / 3;
    grid-column: 1 / 3;
    grid-row: auto;
  }

  .campaign-case__gallery > .media-card:not(.campaign-case__poster) {
    aspect-ratio: 1;
  }

  .campaign-case__gallery > .media-card:last-child {
    display: none;
  }

  .campaign-case__event-frame {
    width: 100%;
  }

  .deliverable-column {
    padding: 28px;
  }

  .deliverable-column li {
    grid-template-columns: 34px 1fr;
    column-gap: 12px;
  }

  .impact__role,
  .impact-metric,
  .impact__activations-intro,
  .impact-activation {
    padding: 28px;
  }

  .impact__role h3 {
    font-size: clamp(2.35rem, 10.5vw, 3.4rem);
  }

  .impact__metrics {
    grid-template-columns: 1fr;
  }

  .impact-metric {
    min-height: 220px;
  }

  .impact-metric + .impact-metric {
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .impact-metric dt {
    font-size: clamp(3.4rem, 16vw, 4.6rem);
  }

  .impact__activations {
    grid-template-columns: 1fr;
  }

  .impact__activations-intro,
  .impact-activation,
  .impact-activation:nth-child(4) {
    min-height: 0;
    grid-column: auto;
    border-right: 0;
  }

  .impact-activation,
  .impact-activation:nth-child(4) {
    min-height: 230px;
    border-top: 1px solid var(--line);
  }

  .nights-grid {
    display: grid;
    grid-template-columns: 1fr;
    grid-auto-rows: auto;
  }

  .nights-grid > .media-card,
  .nights-grid__portrait,
  .nights-grid__lead,
  .nights-grid__wide,
  .nights-grid > .media-card:nth-child(6),
  .nights-grid > .media-card:nth-child(7) {
    width: 100%;
    aspect-ratio: 3 / 2;
    grid-column: auto !important;
    grid-row: auto !important;
  }

  .nights-grid__portrait {
    width: 82%;
    min-height: 0;
    aspect-ratio: 2 / 3;
  }

  .nights-grid > .media-card:nth-child(even) {
    width: 88%;
    margin-left: auto;
  }

  .language-grid {
    grid-template-columns: 1fr;
  }

  .language-card {
    min-height: 300px;
  }

  .why-it-matters {
    margin-top: 90px;
    padding-top: 28px;
    gap: 35px;
  }

  .why-it-matters h3 {
    font-size: clamp(2.3rem, 10.5vw, 3.4rem);
  }

  .case-cta {
    min-height: 720px;
  }

  .case-cta__content h2 {
    font-size: clamp(3.6rem, 16vw, 5.4rem);
  }

  .next-case__actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .site-footer__inner {
    grid-template-columns: 1fr;
  }

  .site-footer__inner > div {
    justify-content: flex-start;
    flex-wrap: wrap;
  }

  .lightbox figcaption {
    align-items: flex-start;
    flex-direction: column;
    gap: 4px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }

  .hero__media img {
    transform: scale(1.035);
  }

  .reveal-ready .reveal {
    opacity: 1;
    transform: none;
  }
}

@media print {
  .portfolio-header,
  .site-header,
  .chapter-nav,
  .hero__scroll,
  .lightbox,
  .case-cta,
  .site-footer {
    display: none !important;
  }

  body,
  .section,
  .visual-chapter,
  .next-case {
    background: #fff !important;
    color: #1b1513 !important;
  }

  .section {
    padding-block: 48px;
  }

  .media-card {
    break-inside: avoid;
  }
}