PREMIER VILLAGE DANANG RESORT · F&B VISUAL PRODUCTION · 2025

Making a Vietnamese menu part of the stay.

Hang Doi built a visual system for ten dishes at Cá Chuồn Cồ: every dish received 45-degree, flat-lay and detail frames, while the complete library told one story of the coast, Central Vietnam and resort dining.

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A shrimp spring roll lifted by chopsticks against a soft green-blue background — A fresh, coastal frame for a spring-roll dish — part of Cá Chuồn Cồ’s 10-dish system

Client: Premier Village Danang Resort
Hang Doi role: F&B visual production
Dish scope: 10 Vietnamese dishes
Visual system: 03 art directions
Delivery: 65 final images

01 · The brief

Ten different dishes should not become ten disconnected posts.

A resort menu needs to make guests want to order while holding onto the memory of where they are staying. The task was not simply to make food look appealing, but to set clear enough rules for the team to use the library across menu, social and property touchpoints.

Every dish was planned in three frame layers: a 45-degree view to open the story, a 90-degree flat lay to clarify composition, and 3–5 close details for texture, ingredients or gestures. That rhythm creates depth without losing a shared identity.

10dishes on the shot list

03art directions

45°hero dish angle

90°flat lay for menus

3–5detail frames per dish

02 · The image system

One visual grammar, three emotional worlds.

The moodboard separated the menu into three visual languages — coastal freshness, deep teal & gold and Vietnamese heritage — so each dish family had character while remaining part of Cá Chuồn Cồ.

A shrimp and pork spring roll lifted by chopsticks against a soft green-blue background

Coastal freshness

Sea, palms, teal and clean daylight put lighter dishes, rolls and Central Vietnamese flavours into an open, resort-led feeling.

A grilled fish pan in a portrait navy-blue frame

Deep teal & gold

Deep blue surfaces, wood, gentle smoke and gold accents give grilled dishes materiality, depth and a premium pace.

A warm soup bowl in a Vietnamese table setting on wood

Vietnamese heritage

Warm red, gold and Vietnamese materials place noodle dishes and classics in a familiar but still refined visual register.

03 · Coastal freshness

The freshness of the coast becomes a layer of the dish.

The setting works as part of the story: teal, palms and daylight place the food within the right resort context.

Teal · Clean daylight · 45-degree view · Coastal cue

A shrimp and pork spring-roll platter on a bright-blue setting — A landscape opener for the roll course, using clean daylight and coastal blue.

A chicken-rice plate with herbs and pickles on blue — A landscape composition that holds the colour, herbs and dining detail of chicken rice.

Grilled fish with vermicelli and herbs on turquoise — Turquoise and fresh herbs place grilled fish in a lighter coastal rhythm.

04 · Deep teal & gold

A deeper tone for grilling, material and slower moments.

Navy, wood, smoke and gold separate the dish from its background, emphasise texture and give stronger flavours a more deliberate mood.

Navy · Wood · Smoke · Gold accent

A grilled fish pan with herbs and vermicelli on a deep-blue setting — A landscape composition placing grilled fish within a deep-blue dining rhythm.

Chopsticks lifting grilled fish above a dipping bowl — A serving gesture brings movement and detail into the portrait frame.

An overhead view of a grilled-meat and rice plate — The overhead view makes the arrangement of a complete plate immediately legible.

05 · Vietnamese heritage

Vietnamese dishes, told with warm colour, clear composition and intimate details.

Close frames and considered placement keep Vietnamese materiality at the centre, without turning food into props or losing the resort’s contemporary character.

Warm red · Gold · Ceramics · Dish details

A Vietnamese sharing table with several dishes on warm wood — A landscape view of shared dining, carried by the warmth of the wooden table.

A prawn plate among sharing dishes on a wooden table — The prawn plate sits within a broader shared-table setting rather than in isolation.

A bok choy and mushroom side dish on warm wood — A vegetable side dish creates a lighter moment in the warm sharing-table sequence.

06 · Curated library

25 frames from a delivery of 65 final images.

The library below shows 25 selected images in their intended landscape and portrait ratios. Select an image for a larger view; filters help teams find the format they need quickly.

A wider composition of grilled fish and vermicelli on a navy-blue setting — A wider view holds the main dish, vermicelli and table material together.

A grilled dish with yellow rice and pickles on deep blue — Yellow rice and pickles add a clear point of light to the grilled-dish set.

A close view of sliced grilled protein and rice on blue — The close frame prioritises grilled texture and the colour rhythm of the plate.

A grilled-meat plate with turmeric rice on navy blue — The portrait composition keeps grilled meat and turmeric rice as one clear focal point.

A close view of chicken rice and herbs on blue — The portrait crop moves close to the rice, chicken and herb layers.

Chopsticks lifting a bite of chicken rice on blue — A dining gesture gives chicken rice a sense of service and lived-in movement.

A grilled-pork noodle set in a Vietnamese dining composition on blue — A broad portrait composition keeps the noodle bowl and its accompaniments legible.

A close view of grilled-pork noodles with herbs — The close frame focuses on the noodle surface, grilled pork and herbs.

Chopsticks lifting grilled pork above a noodle bowl — A small gesture adds a sense of movement to the noodle-dish sequence.

A seafood noodle bowl in a turquoise setting — The portrait view holds the seafood noodles, table surface and coastal details together.

A close view of seafood noodles with seafood and herbs — A closer frame makes the broth, seafood and generous bowl easier to read.

Broth being poured into a seafood noodle bowl — The pouring moment gives the library more action and material detail.

A beef noodle bowl with herbs on deep blue — A portrait composition for a broth dish, keeping the bowl and herbs at centre.

07 · Project evidence

One image system can move from the menu to a real property touchpoint.

The statements below are limited to project evidence: the shot list, final image delivery and a documented deployment of the food creative at the resort. This case does not attribute bookings, revenue or operational performance to the visual work.

10 dishes · 3 art directions

The shot list separated dish families and visual worlds, so a broad menu did not blur into one generic message.

65 final images

The delivery included hero, flat-lay and detail frames so each dish could work in multiple formats without repeating the same view.

61 social-ready exports

Social-ready versions gave the team material to use after production instead of forcing crops from master files.

Creative documented at the property

A site photograph shows the food visual applied to an entrance-tower panel at Premier Village Danang Resort.

Premier Village Danang Resort entrance-tower panel showing a Cá Chuồn Cồ food creative

Documented deployment

From food imagery to a real resort touchpoint.

The food visual from this F&B system was documented on an entrance-tower panel at Premier Village Danang Resort. The image proves the asset’s use range; it is not an advertising-performance report.

Suitable applications

One system, many touchpoints.

Each ratio has a job. Landscape frames lead menus and landing pages; portrait frames extend social and offers; details maintain a useful rhythm for seasonal dish communication.

F&B and restaurant pages
Digital menus / in-room dining
Social carousels & stories
Seasonal offers
Property signage
Sales decks & press material

08 · FAQ

What a decision-maker needs to know.

What did Hang Doi create for Premier Village?

This was F&B visual production for ten dishes at Cá Chuồn Cồ, including art direction, shot-list planning and final image delivery across three art directions.

How many images were delivered?

The delivery included 65 final images and 61 social-ready exports. The case study presents 25 selected images for a quick review of the system.

What are the three art directions?

Coastal freshness for lighter dishes; deep teal & gold for grilling and materiality; Vietnamese heritage for traditional dishes in a warmer visual register.

Where can the visual library be used?

The 45-degree, flat-lay and detail frames were planned for menus, websites, social, seasonal offers, property signage and sales materials.

Does this case prove a booking or revenue result?

No. It describes visual-production scope and visible evidence of use; it does not attribute operational results to the image work.

Start with the dish system and touchpoints

Need a visual system that gives your property menu its own identity?

Share the menu, season, restaurant context, priority channels and formats your team needs. Hang Doi will recommend an art direction, shot list and production rhythm that fit.

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