XITA × Hoiana · Fashion × Hospitality
Where fashion meets hospitality.
Hang Doi connected XITA’s fashion identity with the Hoiana guest experience—from space and product presentation to evening portraiture—so both brands share one coherent visual story.
- Project
- XITA × Hoiana
- Hang Doi role
- Visual production
- Collaboration
- Fashion × Hospitality
- Visible library
- 25 distinct photographs
- Formats
- Landscape · Square · Portrait
01 · The challenge
Do not document everything equally. Create hierarchy so the brand is remembered.
XITA and Hoiana bring different strengths: one contributes silhouette, colour and fashion character; the other contributes space, service and the feeling of a destination.
The task was not simply to place products inside a hotel and document them. The image system had to let fashion elevate hospitality while the Hoiana setting clarified XITA’s attitude. Hang Doi structured the story through context, brand signatures and portraiture.
02 · Visual system
Two brands. Three image layers. One shared world.
Hoiana’s setting, XITA’s fashion signatures and campaign portraiture are joined through green, red, orange, black and warm gold. Each brand keeps a distinct role without splitting the project into two unrelated stories.
Hoiana creates the stage
Wide frames establish the destination experience and show how fashion lives inside a premium hospitality environment.
XITA creates the signatures
Clothing, accessories, colour and product presentation carry XITA’s fashion identity through every close view.
Portraits join both worlds
XITA silhouettes, assured poses and Hoiana’s warm light create the shared language of the collaboration.
03 · Hoiana creates context
Make hospitality part of the fashion story.
The wide views do more than describe a space. They show how XITA appears within the Hoiana experience through entry, product presentation, material and the destination’s colour rhythm.
Destination · Space · Display system · Experience
04 · XITA brand signatures
Bring fashion language into every experience detail.
Clothing, accessories, art objects and product presentation are photographed as XITA signatures within Hoiana. Close views create strong cutaways for websites, social content and collaboration communication.
Clothing · Accessories · Colour · Presentation
05 · Fashion in hospitality
Portraiture is where XITA and Hoiana truly meet.
Six vertical portraits combine XITA’s red and black silhouettes with the evening light, interiors and atmosphere of Hoiana. People move the collaboration from product presentation into an aspirational lived experience.
XITA · Eveningwear · Hoiana setting · Vertical frames
06 · Complete library
Explore all 25 frames by category.
Open the library to assess how the project moves from the Hoiana setting and XITA signatures to fashion portraiture. Filters isolate each layer, and every image opens in a larger view.
Open the XITA × Hoiana libraryCollapse the library25 photographs · 3 categories · Large-image view
07 · Capability evidence
What does this case study demonstrate?
The evidence is visible across the 25 photographs: one collaboration can retain XITA’s fashion identity, use Hoiana’s hospitality setting and join both through one visual attitude. This page does not attribute revenue or business performance to the images alone.
25 distinct frames
The visible library includes all seven space images, twelve object and detail images, and six fashion portraits.
Both brands remain visible
Hoiana creates the experience; clothing, accessories and people keep XITA in the leading fashion role.
One continuous palette
Green, red, orange, black and warm gold repeat across all three image groups.
Multiple usable formats
Landscape, square and vertical frames give teams practical choices for different touchpoints.
Potential applications
One library for both fashion campaign and destination communication.
The image system can support a collaboration page, both brands’ social channels, press profiles, editorial coverage, destination content and partner materials. Final delivery sizes should be agreed for each project.
- Collaboration page
- Both brands’ social channels
- Vertical content
- Press profile
- PR & editorial
- Destination screens
Information for a quick evaluation
Before you send a brief.
What is the XITA x Hoiana project?
It is a visual collaboration connecting XITA fashion with Hoiana’s hospitality space and experience. The image system moves from setting and presentation to campaign portraiture.
How many images are shown in the XITA x Hoiana library?
The page shows 25 distinct photographs: seven experiential space views, twelve object and detail frames, and six fashion portraits.
What distinguishes this image system?
The work does not reduce Hoiana to a simple backdrop or photograph XITA like a catalogue. Space, presentation and people communicate value for both brands.
Which channels can the images be planned for?
Depending on the brief, frames can be planned for websites, social media, vertical content, brand profiles, sales materials, PR and on-property use.
What should a brand provide to receive a similar proposal?
Share the space type, products or people to photograph, intended channels, preferred timing and existing identity requirements. Hang Doi can then propose a production structure and shot list.
Start with the brand brief
Need a collaboration campaign where both brands remain visible?
Share the two brands, collaboration setting, products, people, intended channels and preferred timing. Hang Doi will propose an image structure that protects each identity within one shared story.
Get a production proposal Space · Product · Fashion · Lifestyle